Myths About Doing Business in China - 2nd Revised Edition

'He reveals a country of linguistic, ethnic, economic and cultural diversity...Myths [About Doing Business in China] makes for fascinating reading, and is admirably concise too...' - Ben Hargreaves, Professional Engineering Informationen zum Autor HAROLD CHEE Lectures at Ashridge Management School, UK, specializing in Chinese business, marketing and leadership and is an authority in these areas. CHRISTOPHER WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company. Klappentext China is rapidly becoming an economic superpower, yet its business culture is often misunderstood. This can result in costly financial and strategic errors. This revised and updated bestseller confronts the myths about China and Chinese business practice, giving the reader a clear understanding of the culture and how to successfully engage with it.China is rapidly becoming an economic superpower, yet its business culture is often misunderstood. This can result in costly financial and strategic errors. This revised and updated bestseller confronts the myths about China and Chinese business practice, giving the reader a clear understanding of the culture and how to successfully engage with it. Inhaltsverzeichnis One Country, 1.3 Billion People The Market Will grow Forever The Market is Easy China is Westernizing The Chinese are Irrationally Xenophobic Guanxi are a Pleasant Sideshow to the Real Business of Business Rules are Rules: Negotiating in China is Like Negotiating Everywhere Else The Mask of Fu Manchu: The Myth of Inscrutability Chinese Business People are all Dishonest Chinese Workers are Poor Quality

Product details

• Authors: H. Chee, Harol Chee, Harold Chee, C. West, Chris West, Christopher West
• Publisher: Palgrave UK
• Languages: English
• Product format: Paperback / Softback
• Released: 08.10.2007
• EAN: 9780230551183
• ISBN: 978-0-230-55118-3
• No. of pages: 176
• Dimensions: 157 mm x 233 mm x 12 mm
• Subjects: Social sciences, law, business > Business; B, Leadership, Business Strategy/Leadership, Public Relations, Corporate Communication, Knowledge Management, International business, International Economics, business strategy, Corporate Communication/Public Relations, Management science, International business enterprises, Business Strategy and Leadership, Palgrave Business & Management Collection, Business communication and presentation, business;business rules;China;Chinese Business;success