Pike, Steven Pike - Destination Marketing - An Integrated Marketing Communication Approach

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Fr. 69.00

Pike, Steven Pike

Destination Marketing - An Integrated Marketing Communication Approach

English · Paperback / Softback

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Description

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Focuses on the five core tenets of integrated marketing communications that include: profitable customer relationships; enhancing stakeholder relationships; cross-functional processes; stimulating purposeful dialogue with customers; and generating message synergy.

Product details

Authors Pike, Steven Pike
Publisher ELSEVIER SCIENCE BV
 
Languages English
Product format Paperback / Softback
Released 25.01.2008
 
EAN 9780750686495
ISBN 978-0-7506-8649-5
No. of pages 424
Series Textbook
Textbook
Subject Social sciences, law, business > Business > Individual industrial sectors, branches

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