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Luke Sullivan

Hey, Whipple, Squeeze This - A Guide to Creating Great Advertising

English · Paperback / Softback

Description

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies.

Product details

Authors	Luke Sullivan
Publisher	Wiley, John and Sons Ltd

Languages	English
Product format	Paperback / Softback
Released	19.02.2008

EAN	9780470190739
ISBN	978-0-470-19073-9
No. of pages	352
Dimensions	153 mm x 228 mm x 25 mm
Series	An Adweek Book An Adweek Book
Subjects	Social sciences, law, business > Business Marketing, Werbung

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