Fr. 240.00

Rosa, Joseph L. C. Cheng, Michael A. Hitt, Jose Antonio Rosa, Madhubalan Viswanathan

Product and Market Development for Subsistence Marketplaces

English · Hardback

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Description

Provides understanding of global phenomenon marketplaces where individuals living in poverty buy/sell products and services. This volume presents a collection of articles that describe the particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them.

Summary

Product details

Authors	Rosa
Assisted by	Joseph L. C. Cheng (Editor), Michael A. Hitt (Editor), Jose Antonio Rosa (Editor), Madhubalan Viswanathan (Editor)
Publisher	Jai Press Inc.

Languages	English
Product format	Hardback
Released	29.06.2007

EAN	9780762313969
ISBN	978-0-7623-1396-9
No. of pages	360
Dimensions	161 mm x 240 mm x 24 mm
Weight	705 g
Series	Advances in International Mana
Subject	Social sciences, law, business > Business > Miscellaneous

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