Driving Growth Through Innovation - How Leading Firms Are Transforming Their Futures 2/e

Informationen zum Autor Robert B. Tucker is president of the Innovation Resource, an executive training and consulting firm. The author of six books, including the bestselling Managing the Future: 10 Driving Forces of Change, Tucker is a highly sought-after speaker and leadership coach. His clients include Nokia, IBM, American Express, AIG, Satyam, Nestle and many others. For more information, visit www.innovationresource.com Klappentext Only companies that can consistently bring innovative new products to market will continue to grow and thrive in a rapidly changing economy. Yet, most companies today are frustrated by their inability to turn ideas into profitable realities. Their 'innovation process' is almost an oxymoron. In reality it is ad hoc, piecemeal, seat-of-the-pants and heavily reliant on happy accidents. This is decidedly not the case at a small but rapidly growing group of companies. In Driving Growth Through Innovation , acclaimed author and consultant Robert B. Tucker takes you behind the scenes inside 23 Innovation Vanguard Companies to benchmark how they have revamped their innovation approach for growth, profit and competitive advantage. Driving Growth Through Innovation doesn't just describe their leading edge methods; it shows you, step-by-step, how to map out and implement your own 21st century Innovation Blueprint that win enable you to win new customers, grow revenue and sustain momentum. Robert Tucker explains how to: Establish an environment that nurtures, rewards and celebrates innovation at every level and in every part of the companyVisualise the future of your customer or market and position your company to invent a bigger futureFortify the 'idea factory' to seek out potential breakthroughs Manage creative ideas to maximise their potential to lead to breakthroughsSell ideas, internally and externally and overcome obstacles to achieve success in the marketplaceGain the edge by discovering and fulfilling unmet customer needsDesign and implement an enterprise-wide innovation strategy in your company Driving Growth Through Innovation offers numerous case studies of how innovation-adept companies are going beyond the conventional methods of market research, focus groups and customer surveys to completely retool their idea creation processes. Leseprobe Introduction Since the first edition of this book appeared in 2003, innovation has become topic A in management suites around the world and the subject of countless articles and conferences. Yet, if you’re like so many managers I am in contact with each year, my guess is that you’re probably not convinced that your firm’s attempts to embrace innovation are nearly where they need to be to meet the competitive challenges you face, nor are they bringing you the revenue growth you seek. You may question whether there are enough breakthrough ideas in your pipeline. Perhaps you see a new and dangerous competitor looming on the horizon with the potential to disrupt your business model. You may be concerned whether your company can meet the changing needs of your customers or whether you have individuals in your organization who have that entrepreneurial mindset—that seemingly innate ability to spot opportunities and seize the initiative to bring them to fruition. And you may be responding to a directive from your chief to double the size of your business unit or division in … the next three years! That’s why I wrote this book—to help you and other key managers in your firm develop a game plan to tackle the issue of jump-starting growth. I’ve written Driving Growth Through Innovation from the perspective that you’ve been charged with rethinking and redesigning how innovation is accomplished in your firm. I’d like you to consider this book as your guide to the essential things you need to think about and to put in place. And think of me as your coach, your advisor, your consulta...

List of contents

Introduction
1. What It Takes to Drive Growth
2. Leading Innovation
3. Cultivating the Culture
4. Fortifying the Idea Factory
5. Mining the Future
6. Filling the Idea Funnel
7. Producing Powerful Products
8. Generating Growth Strategies
9. Selling New Ideas
10. Taking Action in Your Firm
Acknowledgments
Source Notes & Resources
Index
About the Author

Report

I spent 40 years developing new products for 3M [and] found myself agreeing with everything Robert Tucker says Whether you are in a small business or a large company, I think you would profit by reading this book.
Art Fry, inventor of 3M Post-it Notes

Product details

• Authors: R. Tucker, Robert Tucker, Robert B Tucker, Robert B. Tucker
• Publisher: Berrett Koehler Publishers
• Languages: English
• Product format: Paperback / Softback
• Released: 10.03.2008
• EAN: 9781576754955
• ISBN: 978-1-57675-495-5
• No. of pages: 240
• Dimensions: 153 mm x 228 mm x 17 mm
• Subjects: Social sciences, law, business > Business > Management; Unternehmensstrategie, Innovation