Read more
Informationen zum Autor Joe M Powell is the Executive Director of the Rice University Building Institute, an interdisciplinary collaboration of industry, community and academic leaders. A registered architect, he has spent his 36-year career researching the relationship between corporate strategy, human behaviour and the built environment. Klappentext What is it that keeps professionals in the AEC industry up at night if it is not their ability to design and build good buildings? It's their never-ending search for a competitive advantage - their ability, on a daily basis, to effectively compete for new work. The main concern of the millions of companies, large and small, engaged in creating the built envir5onment across the world is their capacity to not only survive, but to also thrive, at a time when the global economy is dauntingly complex, constantly changing, and overwhelmingly competitive.Drawing on a three-year research project conducted by the Rice University Building Institute, Joe M. Powell incorporates the experience and wisdom of over 80 international market leaders.This book answers the following two questions:1. What are the critical performance characteristics of the world's most competitive companies?2. What will be required to join the next generation of global market leaders? Zusammenfassung There are 1. 5 million individual companies designing, engineering, constructing and managing the built environment in the United States, Britain, Canada and Australia. The main concern of these companies is their ability to thrive in a new global economy that is constantly changing, dauntingly complex, and extremely competitive. Inhaltsverzeichnis Foreword: A reflection on Science and Industry. Dedication. Acknowledgments. Introduction: Shaping the Build Environment. Executive Overview. Chapter 1. Vision. Chapter 2. Values. Chapter 3. Competitive Focus. Chapter 4. Category Ownership. Chapter 5. Persistent Branding. Chapter 6. Marketing Breakthroughs. Chapter 7. High-Impact People. Chapter 8. New Strategic Relationships. Quoted Industry Leaders. Index. ...
