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"...full of relevant theory and practical examples of how sales can be more strategic and effective." (The Marketer, September 2007)"an excellent, concise and well-written guide, full of examples and references, based on the author's deep and sustained experience". (B2B Marketing Online, Friday 7th September 2007)"...helps sales teams become more successful by seeing the deal from the customer's view." (The Daily Telegraph, Tuesday 25th September 2007) About the author BETH ROGERS chairs the UK National Sales Board and was instrumental in the launch of National Occupation Standards for Sales. She is regarded as a leading thinker on the topic of sales management, and is also sought out for her ability to provoke the thinking of others. Her other roles include Research Director of the Institute of Sales and Marketing Management and Programme Manager for Sales Management at Portsmouth Business School. Her extensive practical experience in both sales and marketing in the information technology sector has been supplemented by in-depth consultancy in a variety of organizations, together with research and teaching. She has worked with major corporations in Europe, the US, SE Asia and Australia, but also with small businesses in the South and South-east of England, both in manufacturing and services. Beth's previous books include co-authorship of Key Account Management: Learning from Supplier and Customer Perspectives . She has written many articles over the past eighteen years for academic journals and trade publications. She has also provided comment for the Daily Telegraph and Sunday Times. Beth works with employers, her alumni, professional institutions and fellow experts to raise the profile of the sales profession. Klappentext This book is unashamedly focused on sales management as strategic. Where would businesses be without the top line of the profit and loss account - SALES? Many business people say that strategic sales management is "the next big thing" that companies needs to address. Chief Executives have recognized that the sales managers' responsibility for handling the customer interface can be the most important thing in generating company success. With inspired leadership and the right application of skills and systems, strategic relationship development can deliver competitive advantage.No one can assume in business-to-business commercial relationships that supplier strategy drives customers to buy. Customers drive their own destiny. The "top line" competency for suppliers is to identify pathways for mutual gain. The greatest advocates for strategic sales management companies who are designing those pathways are their customers. Whether they long for low-touch, remote and transactional relationships with particular suppliers for particular goods and services, or whether they want joint venture with others, customers appreciate the suppliers who understand their needs and develop the capabilities to meet them."Boundary-spanning" - understanding the customer's point of view and reconciling it with the needs of the company for profitable growth - is a complex activity to manage. This book is here to facilitate the strategic thinking that sales managers have to apply in 21st century businesses to generate healthy "top line" growth. "...a serious, grown-up book on sales, full of relevant theory and practical examples of how sales can be more strategic and effective." (The Marketer, September 2007)"an excellent, concise and well-written guide, full of examples and references, based on the author's deep and sustained experience". (B2B Marketing Online, Friday 7th September 2007)"...helps sales teams become more successful by seeing the deal from the customer's view." (The Daily Telegraph, Tuesday 25th September 2007) Zusammenfassung This book is unashamedly focused on sales management as strategic. Where woul...
