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Electronic Business ist ein wesentlicher Erfolgs- und Wettbewerbsfaktor für Unternehmen aus den verschiedensten Branchen. Vor diesem Hintergrund behandelt das Buch die Grundlagen, Entwicklungsmöglichkeiten und Geschäftsmodelle. Neben operativen Managementthemen werden auch spezifische Wettbewerbsstrategien und Erlösmodelle dargestellt."This book is a 'must have' for any senior executive who is serious about competing in the New Economy. This book is not about fads, hype, or buzz. Rather it provides compelling new-to-the-world concepts and frameworks that will stand the test of time. It will prove to be a standard reference text for the field in the years to come." Bernard J. Jaworski, President of Monitor Executive Development, Monitor Group"In his book Electronic Business, Bernd Wirtz addresses the anatomy of business enterprise as business becomes e-business. Moving from value chain to supply chain, from supplier relationships to customer interfaces, Wirtz thoughtfully analyses the impacts of digital technology on business as we know it. His analytic tour de force is a comprehensive account of how e-business differs from, and is complementary to, traditional business. Based on powerful insights targeting theorists and practitioners alike, Wirtz's volume is destined to become the bible for e-commerce strategists who thrive on rigor and depth. Cutting through the hype that has swept the world of e-business in recent years, Wirtz puts the raft of e-commerce trade books to shame. For anyone who wants to understand the reality of e-business, this is the real thing."Professor Jeffrey F. Rayport, Harvard Business School Professor of the year 1997-2000, Founder and Chairman of Marketspace LLC/Unit of Monitor Group
List of contents
Aus dem Inhalt:
Grundlagen und Rahmenbedingungen
Strategisches Management
Geschäftsmodelle
Electronic Marketing
Electronic Procurement
About the author
Prof. Dr. Bernd W. Wirtz ist Inhaber des Lehrstuhls für Allgemeine Betriebswirtschaftslehre an der Universität Witten/ Herdecke und Leiter des Euoo Lab for Electronic Commerce & Internet Economics.
Foreword
Wertschöpfung im Online-Geschäft
Report
"... eines der besten und fundiertesten betriebswirtschaftichen Werke zum Electronic Business. Eine hervorragende analytische Klarheit und Struktur sowie der überaus gelungene Praxisbezug zeichnen das Buch aus."(Dr. Friedrich J. Preiß, International Partner)
