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Zusatztext There is much of continuing interest in these papers...well researched and thoughtful contributions Informationen zum Autor Stephen Weatherill is the Jacques Delors Professor of European Law at the University of Oxford and a Fellow of Somerville College.Photo courtesy of Faculty of Law, University of Oxford. Ulf Bernitz is Professor of European Law at Stockholm University and Fellow of the Institute of European and Comparative Law and at St Hilda's College, Oxford. Klappentext The purpose of this book is to inform and to explore the issues raised by Directive 2005/29, issues which are of academic and practical interest, in helping to understand the evolution of European consumer law within the broader programme of European market regulation. Zusammenfassung The purpose of this book, which is the fruit of a 2006 conference, is to inform and to explore the issues raised by the Directive 2005/29. Inhaltsverzeichnis 1. Introduction Stephen Weatherill and Ulf Bernitz2. The Unfair Commercial Practices Directive and its General Prohibition Giuseppe B Abbamonte3. The Unfair Commercial Practices Directive: Its Scope, Ambitions and Relation to the Law of Unfair Competition Ulf Bernitz4. An End to Fragmentation? The Unfair Commercial Practices Directive from the Perspective of the New Member States from Central and Eastern Europe Antonina Bakardjieva Engelbrekt5. The Unfair Commercial Practices Directive in ContextIda Otken Eriksson and Ulf Öberg6. Unfair Commercial Practices Directive-A Missed Opportunity?Geraint Howells7. Who is the 'Average Consumer'?Stephen Weatherill8. The Relationship of the Unfair Commercial Practices Directive to European and National Contract LawsSimon Whittaker9. The Unfair Commercial Practices Directive and its Consequences for the Regulation of Sales Promotion and the Law of Unfair Competition Jules Stuyck10. The Case for Reclaiming European Unfair Competition Law from Europe's Consumer LawyersChristopher Wadlow11. Unfair Commercial Practices: Stamping out Misleading PackagingVanessa Marsland12. The Challenges Posed by the Implementation of the Directive into Domestic Law-a UK PerspectiveChristian Twigg-Flesner and Deborah Parry13. Transborder Law Enforcement-Does it Exist?Hans W MicklitzAppendix-Directive 2005/29.EC...