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Informationen zum Autor Stephen Ball, Susan Horner, Kevin Nield Klappentext This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors' wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region.Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this region and will include interactive exercises and discussion points. Zusammenfassung Represents an analysis of key sectors in the hospitality and tourism industries in China and India. This book provides theoretical and applied information on hospitality management and tourism development in these markets. It also contains case studies which offer real-life application of theories; and includes exercises and discussion points. Inhaltsverzeichnis Foreword by key hospitality and tourism figures from China and IndiaContentsPrefaceIntroductionPart1 The Chinese and Indian ContextChapter one: The economic environmentChapter two: The cultural backgroundChapter three: Social and demographic perspectivesChapter four: Tourism trendsPart2 Hospitality and Tourism Development and Management in China (including Hong Kong and Macau)Chapter five: Hotels and resortsChapter six: Restaurants, fast food and contract food serviceChapter seven: Tourism businessPart3 Hospitality and Tourism Development and Management in IndiaChapter eight: Hotels and resortsChapter nine: Restaurants, fast food and contract food serviceChapter ten Tourism businessConclusions and future developmentsCase StudiesAppendicesIndex of hospitality and tourism operatorsSubject index
