Creating Flash Advertising - From Concept to Tracking-Microsites, Video Ads and More

Helps to create Flash ads and microsites that engage consumers and demonstrate their worth to clients. This title also helps to learn the best practices for: mastering the myriad of ad specs and version control issues; creating ads that balance campaign goals with design constraints; and, preparing and building ads with team and QC standards.

Product details

• Authors: Jason Fincanon
• Publisher: ELSEVIER SCIENCE BV
• Languages: English
• Product format: Paperback / Softback
• Released: 11.10.2007
• EAN: 9780240809496
• ISBN: 978-0-240-80949-6
• No. of pages: 254
• Series: Focal Press
• Subject: Natural sciences, medicine, IT, technology > IT, data processing > Data communication, networks