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Henrik Vejlgaard

Anatomy of a Trend

English · Hardback

Description

Draws on consumer research to reveal the people, the places, and the motives behind the buying behavior that creates trends. Using the ingenious metaphor of a detective novel, this work reveals the clues for capitalizing on various stages of the trend process.

Product details

Authors	Henrik Vejlgaard
Publisher	McGraw Hill Trade

Languages	English
Product format	Hardback
Released	05.10.2007

EAN	9780071488709
ISBN	978-0-07-148870-9
Dimensions	131 mm x 211 mm x 20 mm
Subjects	Social sciences, law, business > Business Trend

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