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Zusatztext "Ledolter and Swersey succeed in conveying their passion for experimental design and sharing the power and practical value of these methods. The real-world examples used in the book are excellent." Informationen zum Autor Johannes Ledolter is the C. Maxwell Stanley Professor of Management Sciences at the University of Iowa, and Professor of Statistics at the Vienna University of Economics and Business Administration. His books include Introduction to Regression Modeling (with Bovas Abraham) and Achieving Quality Through Continual Improvement (with Claude W. Burrill). Arthur J. Swersey is Professor of Operations Research at the Yale School of Management. Klappentext "Ledolter and Swersey succeed in conveying their passion for experimental design and sharing the power and practical value of these methods. The real-world examples used in the book are excellent."--Bovas Abraham, University of Waterloo "The authors present a wealth of interesting examples, many of which come from marketing, to minimize mathematical formalism and to help students learn how experimental design methods work and why they are so potentially useful. At last we have an accessible and relevant resource to learn about these powerful ideas."--Bert Gunter, Principal Biostatistician, Genentech Zusammenfassung This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.
