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Informationen zum Autor Steve Johnston has spent all of the third millennium fascinated by Google and its role in business. Now a recognised expert in Google's search engine he spends most his time advising major brands and aspiring entrepreneurs how to make more of the opportunity it presents. Steve's pre-web career was as a retailer and he graduated first in his class at the business school of hard knocks. He is married with three teenage children and lives near Bath, Somerset. Liam McGee is a Cambridge educated scientist, and a web-accessibility, usability and search optimisation specialist. He has been marking up HTML since 1995. In his free time he is an 'invited expert' and occasional editor at the W3C Web Accessibility Initiative. He is married and lives in Frome, Somerset. Klappentext Steve Johnston has spent all of the third millennium fascinated by Google and its role in business. Now a recognised expert in Google's search engine he spends most his time advising major brands and aspiring entrepreneurs how to make more of the opportunity it presents. Steve's pre-web career was as a retailer and he graduated first in his class at the business school of hard knocks. He is married with three teenage children and lives near Bath! Somerset. Liam McGee is a Cambridge educated scientist! and a web-accessibility! usability and search optimisation specialist. He has been marking up HTML since 1995. In his free time he is an 'invited expert' and occasional editor at the W3C Web Accessibility Initiative. He is married and lives in Frome! Somerset. Zusammenfassung Google is a dominant force on the internet, guiding millions of searches and online purchases everyday. This guide explains how Google actually sifts the billions of pages of information its index contains, and shows you how you can improve the performance of your own website in Google's search results.
