Fr. 142.00

Marketing Competences and Strategic Flexibility in China

English · Hardback

Shipping usually within 1 to 3 weeks (not available at short notice)

Description

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Informationen zum Autor YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China. RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China . Klappentext Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance. Zusammenfassung Today's China presents a unique setting for organizations. Through an examination of current Chinese business! this book addresses its business culture and environment. In particular! it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance. Inhaltsverzeichnis Introduction Philosophical Notion and Framework of the Book Turbulent Chinese Business Environment Constructs and Constituents of Core Competences Conversation with Senior Chinese Business Executives A Structured Survey in Beijing, Tianjin and Shenzhen Creation of Strategic Flexibility and Core Competence Building Dynamic Capability for Superior Customer Performance Discussions and Conclusion

List of contents

Introduction Philosophical Notion and Framework of the Book Turbulent Chinese Business Environment Constructs and Constituents of Core Competences Conversation with Senior Chinese Business Executives A Structured Survey in Beijing, Tianjin and Shenzhen Creation of Strategic Flexibility and Core Competence Building Dynamic Capability for Superior Customer Performance Discussions and Conclusion

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