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Informationen zum Autor Timothy Lockyer Klappentext The International Hotel Industry: Sustainable Management examines key theoretical issues and real challenges facing current hotel managers around the world. Each chapter includes case studies of management issues! insights from senior international hotel managers! and stimulating discussion topics. This book explores the entire industry from an international perspective to provide a better understanding of the effective decision-making process commonly used by managers regardless of location. Issues such as employee management! placement of hotel location! marketing decisions! and yield management are discussed in detail. This important source provides an extensive bibliography and numerous figures and tables to clearly illustrate ideas. Zusammenfassung Examines key theoretical issues and real challenges facing hotel managers around the world. Suitable for graduate and undergraduate-level courses in hospitality and hotel management, this book covers crucial areas of the industry such as effective marketing, human resource management, location, resource management, and sustainability. Inhaltsverzeichnis Foreword (Asad Mohsin) Preface Acknowledgments Introduction: Characteristics of the Hotel Industry Intangibility Inseparability Variability Perishability Chapter 1. Location Chapter Objectives Introduction to Theory: Location Location and Room Rate The Changing Hotel Location Location and New Property Development Location and Social Impact Location and Employment Opportunities Summary Discussion Case Studies Chapter 2. Marketing Chapter Objectives Introduction to Theory: Marketing The Ps of Marketing Needs! Wants! and Demands Market Segmentation Product Differentiation Understanding the Factors Guests Are Looking For Emotion and the Purchase Decision Internal Marketing Marketing Research and Intelligence Hotels.com Summary Discussion Case Studies Chapter 3. Human Resources Chapter Objectives Introduction to Theory: Human Resources Part-Time Employees Education and Employees Human Resources and Occupancy Staff Recruitment and Turnover Employee Training Employer Expectations The Work Week Job Rotation Summary Discussion Case Studies Chapter 4. Empowerment Chapter Objectives Introduction to Theory: Empowerment Group Empowerment Moment of Truth Level of Empowerment Rewards and Culture Leading an Empowered Organization Summary Discussion Case Studies Chapter 5. Resource Management Chapter Objectives Introduction to Theory: Resource Management Standards Variance Analysis Purchasing Health and Safety Issues Hotel Ownership Hotel Life Cycle Hotel Refurbishment Maintenance Planning Housekeeping Outsourcing Summary Discussion Case Studies Chapter 6. Yield Management Chapter Objectives Introduction to Theory: Yield Management Room Rate and Occupancy Pricing Strategies Market Segmentation External Influences Other Hotel Operations Impact on Guest Satisfaction The Internet Summary Discussion Case Studies Chapter 7. Sustainability Chapter Objectives Introduction to Theory: Sustainability External Influences on a Hotel and Sustainability Management Decisions and Impact on Sustainability Hotels and Social Sustainability Summary Discussion Index Reference Notes Included ...
