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Informationen zum Autor Barry McLeish (Deerfield! WI) is currently serving as the International Vice President to the McConkey/Johnston Group! a fundraising and marketing management consulting firm specializing in nonprofit organizations and associations. Before joining McConkey/Johnston! McLeish was the Director of Development for a $22 million dollar nonprofit organization and served as project director for the organizationa s $30 million dollar capital campaign. McLeish is a frequent and popular seminar leader! having spoken at numerous conventions in the US and Canada on fundraising! marketing! and market planning for nonprofit and for--profit organizations! including large marketing seminars for Merrill Lynch and the American Association of Manufacturers. He is the author of three books: The Personal Support Raising Handbook (Intervarsity Press)! The Donor Bond (Taft Publishers)! and Successful Marketing Strategies for Nonprofit Organizations (Wiley). Klappentext PRAISE FOR Yours! Mine & Ours: Creating a Compelling Donor Experience "Using the principles penned in this book! Barry McLeish has helped our nonprofit grow its customer base 400% with plans to double it yet again approved by our board. The creation of a compelling donor experience has increased gifts 1!000%. Zusammenfassung PRAISE FOR Yours, Mine & Ours: Creating a Compelling Donor Experience "Using the principles penned in this book, Barry McLeish has helped our nonprofit grow its customer base 400% with plans to double it yet again approved by our board. The creation of a compelling donor experience has increased gifts 1,000%. Inhaltsverzeichnis Preface. Introduction. Acknowledgments. CHAPTER 1 Redefining Boundaries. CHAPTER 2 The Need for a New Mind--Set. CHAPTER 3 The Tip of the Iceberg. CHAPTER 4 Doing What Matters for Customers! Donors! and Volunteers. CHAPTER 5 The Mind of the Nonprofit Strategist. CHAPTER 6 Five Critical Issues: First! Know Where You Are Going; Second! Know How You Are Going to Get There. CHAPTER 7 Integration and Communication: Issues Three and Four Continued. CHAPTER 8 The Fifth Issue: Creating the Cultural Tapestry. Afterword. Index. ...
About the author
Barry McLeish (Deerfield, WI) is currently serving as the International Vice President to the McConkey/Johnston Group, a fundraising and marketing management consulting firm specializing in nonprofit organizations and associations. Before joining McConkey/Johnston, McLeish was the Director of Development for a $22 million dollar nonprofit organization and served as project director for the organization's $30 million dollar capital campaign. McLeish is a frequent and popular seminar leader, having spoken at numerous conventions in the US and Canada on fundraising, marketing, and market planning for nonprofit and for-profit organizations, including large marketing seminars for Merrill Lynch and the American Association of Manufacturers. He is the author of three books:
The Personal Support Raising Handbook (Intervarsity Press),
The Donor Bond (Taft Publishers), and
Successful Marketing Strategies for Nonprofit Organizations (Wiley).
