The Hidden Art of Interviewing - The Use of NLP and More in Market Research Interviewing

There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills and business, looking at how our brains think and experience the world.

Product details

• Authors: Nei McPhee, Neil McPhee, Roger Terry
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 13.04.2007
• EAN: 9780470060797
• ISBN: 978-0-470-06079-7
• No. of pages: 384
• Subjects: Social sciences, law, business > Business; Neurolinguistisches Programmieren (NLP), Personal, Personalwesen