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Klappentext This book provides a primer on the importance of corporate blogging and how to conduct a successful blogger relations campaign. Zusammenfassung Provides tools for companies to interact with customers through blogging communities. This book shows how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies and describes how to optimize blog articles for blog search engines and provides content strategies. Inhaltsverzeichnis Chapter 1 The Need for Blogger Relations; Chapter 2 Determining If Your Organization Should Blog; Chapter 3 Developing a Blogger Relations Strategy; Chapter 4 Blogging Guidelines for Companies; Chapter 5 Tools for Blogger Relations; Chapter 6 Writing for Blogger Relations; Chapter 7 Dialogue and the Art of Conversation for Effective Blogger Relations; Chapter 8 Brand Strategies for Effective Blogging; Chapter 9 Blogosphere Communities; Chapter 10 Blogs from the Customer’s Perspective; Chapter 11 The Future of Blogger Relations;
List of contents
Chapter 1 The Need for Blogger Relations; Chapter 2 Determining If Your Organization Should Blog; Chapter 3 Developing a Blogger Relations Strategy; Chapter 4 Blogging Guidelines for Companies; Chapter 5 Tools for Blogger Relations; Chapter 6 Writing for Blogger Relations; Chapter 7 Dialogue and the Art of Conversation for Effective Blogger Relations; Chapter 8 Brand Strategies for Effective Blogging; Chapter 9 Blogosphere Communities; Chapter 10 Blogs from the Customer's Perspective; Chapter 11 The Future of Blogger Relations;
