Strategic Market Management - 8th Edition

Updated to reflect current business thinking and market conditions, this new edition of Strategic Market Management illustrates a structured approach to external market analysis that business managers can apply to their strategic decision making.

List of contents

From the contents:
INTRODUCTION AND OVERVIEW. Business Strategy: The Concept and Trends in Its Management. Strategic Market Management: An Overview.
STRATEGIC ANALYSIS. External and Customer Analysis.Competitor Analysis. Market Analysis. Environmental Analysis and Strategic Uncertainty. Internal Analysis.
ALTERNATIVE BUSINESS STRATEGIES. Obtaining a Sustainable Competitive Advantage. Differentiation Strategies. Cost, Focus, and the Preemptive Move. Strategic Positioning. Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea. Diversification. Strategies in Declining and Hostile Markets. Global Strategies.
IMPLEMENTATION. Implementation. Appendix: Planning Forms. Index

Product details

• Authors: David Aaker, David A. Aaker
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 15.09.2007
• EAN: 9780470056233
• ISBN: 978-0-470-05623-3
• No. of pages: 336
• Dimensions: 153 mm x 230 mm x 12 mm
• Subjects: Social sciences, law, business > Business; Marketing, Strategie (wirtschaftlich)