Firms of endearment how world-class

Humane companies are increasing their "share of heart": delivering the emotional, experiential, and social value stakeholders are demanding. It's not about "corporate social responsibility": it's about building companies that can sustain success. This book gives guidance on transforming relationships with customers, investors, society, and others.

Product details

• Authors: Jagdish Sheth, Jagdish N. Sheth, Sisodia, Rajendra Sisodia, Rajendra S. Sisodia, David Wolfe, David B. Wolfe
• Publisher: Financial Times Management
• Languages: English
• Product format: Hardback
• Released: 15.03.2007
• EAN: 9780131873728
• ISBN: 978-0-13-187372-8
• Dimensions: 160 mm x 236 mm x 28 mm
• Subjects: Social sciences, law, business > Business; Unternehmensführung