Marketing Through Search Optimization - How People Search and How to Be Found on the Web

Klappentext Guides readers through proven techniques for achieving and measuring success in search engine marketing! along with a review of the most important search engines and directories. This book describes how to optimize! for both local and international users using tutorials and walkthroughs to demonstrate how to steadily improve your site rankings. Zusammenfassung Guides readers through proven techniques for achieving and measuring success in search engine marketing, along with a review of the most important search engines and directories. This book describes how to optimize, for both local and international users using tutorials and walkthroughs to demonstrate how to steadily improve your site rankings.

List of contents

Chapter 1 Introduction to Search Engine Optimization; Chapter 2 How People Search; Chapter 3 Linking Strategies and Free Listings; Chapter 4 Web Crawlers and Directories; Chapter 5 Traffic and Keyword Tracking; Chapter 6 The Mobile Internet; Chapter 7 Page Design and Page Architecture; Chapter 8 Building an Effective WAP Site; Chapter 9 Pay Per Click; Chapter 10 Pay-Per-Click Strategies;

Product details

• Authors: Michael, Alex Michael, Alex Salter Michael, Ben Salter
• Publisher: ELSEVIER SCIENCE BV
• Languages: English
• Product format: Paperback / Softback
• Released: 10.12.2007
• EAN: 9780750683470
• ISBN: 978-0-7506-8347-0
• No. of pages: 256
• Series: Butterworth-Heinemann
• Subject: Social sciences, law, business > Business > Advertising, marketing