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Whatever Fredmund Malik writes, carries weight. This book provides everything you need to know about effective management and day-to-day executive life - in terms that are concrete, practical and productive. The author answers the question of how executives can operate effectively and successfully and accomplish their organizational objectives. Now a classic among economics texts, this book contains the essential know-how for managers in both profit and not-for-profit sectors.
List of contents
From the contents:
Preface to the English Edition 11
Foreword and Introduction 15
Part I
Professionalism 21
The Ideal Manager - the Wrong Question 23
The Universal Genius 23
The Effective Person 25
No Common Ground 26
Being or Doing27
Interviews Are Useless 30
Professionalism Can Be Learnt 31
Erroneous Theories and Misconceptions 33
Erroneous Theories 33
Misconceptions and Errors 39
Management as a Profession 46
Constitutional Thought 46
Management as a Profession 49
The Most Important Profession in a Modern Society 51
A Mass Profession 53
A Profession without Training 55
Elements of the Management Profession 58
Part II
The Principles of Effective Management 63
Introduction65
Focusing on Results72
A Self-Evident Fact?73
Misconceptions 74
And what about Those Who Cannot Accept This?76
Pleasure or Result?78
Contribution to the Whole 84
Position or Contribution?85
Specialist or Generalist? 87
Holistic Thinking88
Contribution and Motivation 89
Contribution instead of Title91
The Consequence of Organization92
Concentration on a Few Things 95
The Key to Results95
Rejection without Reason97
Examples of Application100
Utilizing Strengths 106
Fixation on Weaknesses107
Making Strengths and Tasks Compatible108
Should Weakness Be Ignored?111
No Personality Reform112
Why Focus on Weaknesses? 114
Learning from the Great115
How Are Strengths Recognized? 117
Types of Weaknesses119
The Two Sources of Peak Performance121
Trust123
Robustness of the Management Situation124
How is Trust Created?125
Positive Thinking 138
Opportunities instead of Problems 138
From Motivation to Self-Motivation139
Inborn, Learnt, or Forced? 141
Freedom from Dependence144
Doing Your Best146
Summary: Management Quality 148
Part III
Tasks of Effective Management 151
Preliminary Remarks 153
Managing Objectives 156
No Systems Bureaucracy157
Personal Annual Objectives158
The General Direction 158
Basic Rules for Management by Objectives 158
Organizing 171...
About the author
Professor Dr. Fredmund Malik gilt als einer der führenden Beobachter wirtschaftlicher und gesellschaftlicher Entwicklungen und als konstruktiver Kritiker von Management-Lehre und -Praxis. Antworten und Lösungen für Probleme des General Managements entwickelt Malik anhand systemtheoretischer und kybernetischer Prinzipien, die einen hohen praktischen Gehalt und Nutzen für jede Führungskraftvorweisen.§Seit Jahrzehnten kennt Prof. Dr. Fredmund Malik die Realität als erfolgreicher Unternehmer und Leiter des Malik Management Zentrum St.Gallen. Als Management Educator und Consultant pflegt er den Dialog mit Tausenden von Führungskräften.
