Guerrilla Marketing for Franchisees - 125 Proven Strategies, Tactics and Techniques to Increase Your Profits

This book teaches franchisees how to write a powerful, seven-step marketing plan; prepare a successful marketing attack; and how to successfully launch and maintain an ongoing marketing attack.

About the author

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.

Summary

This book teaches franchisees how to write a powerful, seven-step marketing plan; prepare a successful marketing attack; and how to successfully launch and maintain an ongoing marketing attack.

Product details

• Authors: Jay Conrad Levinson, Todd Woods
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Paperback / Softback
• Released: 01.04.2007
• EAN: 9781600370250
• ISBN: 978-1-60037-025-0
• No. of pages: 255
• Dimensions: 152 mm x 229 mm x 15 mm
• Weight: 417 g
• Series: Guerilla Marketing Press; Guerilla Marketing Press
• Subject: Social sciences, law, business > Business > Advertising, marketing