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Informationen zum Autor Robert Shearer started the National Knowledge & Intellectual Property Management Taskforce to accelerate economic development through technological innovation and create an economic framework to accommodate intellectual property assets in national commerce. The Taskforce was recognized for its leadership through an invitation from the United Nations Statistics Division to conduct a joint research project into the effects of R&D on economic development for application in developed and developing nations. Mr. Shearer is an experienced professional in executive and organizational development and has led many clients to successful solutions using staffing, organizational design, executive continuity, education, and training strategies. He has served as an expert witness in federal court on matters pertaining to organizational behavior and market research. He was a board member of the Superconducting Super Collider, and a part of that successful grassroots $1 billion Texas referendum to finance the winning national proposal to the Department of Energy. He earned an MBA with honors at Southern Methodist University. Klappentext Praise forBusiness PowerCreating New Wealth from IP Assets"Business Power is an essential handbook for every business leader. Creating and growing IP is a critical element of innovation and accelerates the transformation of knowledge to market value. Business Power provides a step-by-step approach to value creation."-Dr. Martin Fleming, Vice President, Corporate Strategy IBM Corporation"It is difficult to overstate the importance of effectively managing intellectual property assets in the current and future global business landscape. This book gathers together a unique collection of thought leaders on every aspect of intellectual property management. Whether you are interested in brand management, human capital management, patent portfolio management, trade secret management, or anything in between, and whether you are an interested observer of business, or a CEO of a Fortune 500 company, you will gain something from this book."-Anthony Breitzman, PhD, Principal and Director of Research 1790 Capital Management LLC"Business Power provides valuable strategic and tactical knowledge about IP and its role in corporate performance. The book presents a unique collection of views about creating, and sustaining competitive performance and increasing value in a global economy. A must-read for business leaders and lawyers alike."-William C. Foote, Chairman of the Board and Chief Executive Officer USG Corporation Zusammenfassung Praise for Business Power Creating: New Wealth from IP Assets "Business Power is an essential handbook for every business leader. Creating and growing IP is a critical element of innovation and accelerates the transformation of knowledge to market value. Business Power provides a step--by--step approach to value creation. Inhaltsverzeichnis Section One Up Front.Foreword (The Honorable Robert C. Cresanti).Acknowledgments.Introduction.Section Two Defining the Stakes.Chapter 1 Building IP Value in the Corporation (Mike Geoffrey).Chapter 2 Corporate IP Management in the Global Market (Bill Coughlin).Chapter 3 IP and Its Effects on Corporate Research and Development (Dr. Vassilis Keramidas).Chapter 4 The Economic Infrastructure, Standards, Regulations, and Capital Markets (Dr. Steve Henning).Section Three Creating the Assets.Chapter 5 Human Capital: The Forsaken Resource (Ed Paradise).Chapter 6 How to Turn White Space Dark for Fun and Profit (Steve Parmelee).Chapter 7 Capturing the Value of Trade Secrets (R. Mark Halligan, Esq.).Section Four New Dynamics of Corporate Management.Chapter 8 Intellectual Property Drives Corporate Changes to Create New Wealth (Bob Shearer and Bruce Stuckman).Chapter 9 Valuing Intellectual Property (Dave Haug).Chapter 10 Competitive Power through I...
