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Informationen zum Autor Shin Sang-Hyup Klappentext This book addresses the fundamental question why and under which conditions Korean firms increased their investment so heavily in the EU after 1986 and why they and not the Korean government took the initiative in the decision-making process. The author contends that the main reason for the firm's departure from government policy is the belief of the Korean government that national competitiveness, which largely affects the country's standard of living, is determined by the success of local firms in global competition. The author substantiates his argument by supplying comprehensive surveys of twenty-six Korean consumer electronics firms and concomitant interviews with senior managers in nine of these. The empirical material suggests that Korean consumer electronics firms were principally motivated by their need to seek market security through a 'globalization' strategy. Zusammenfassung This book addresses the fundamental question why and under which conditions Korean firms increased their investment so heavily in the EU after 1986. It includes comprehensive surveys of twenty-six Korean consumer electronics firms. Inhaltsverzeichnis List of figures, List of tables, Preface, Acknowledgements, List of abbreviations, 1 Korean economic development and the importance of the EU market to Korean consumer electronics firms, 2 Overview of Korean FDI, 3 The policy and perspective of the Korean government towards outward FDI, 4 The relationship between government and business in Korea, 5 The impact of EU policies on FDI by Korean electronics firms in the EU member states, 6 EU trade policies (common commercial policy), 7 Incentive systems of each EU member state, 8 The FDI of Korean consumer electronics firms in the EU: empirical survey, 9 Conclusion, Notes, Bibliography, Index
