Hidden in Plain Sight - How to Find and Execute your Company's Next Big Growth Strategy

Informationen zum Autor Erich Joachimsthaler is the Founder and Chief Executive Officer of Vivaldi Partners, a strategy and marketing consulting company. Zusammenfassung Introduces innovation and growth model that shows you how to become an unbiased observer of people's consumption and usage behaviors. This book helps companies generate organic growth through products, services, solutions, and experiences that enhance peoples' lives. It also offers you an approach to executing your company's growth strategy.

Product details

• Authors: Erich Joachimsthaler, Joachimsthaler Erich
• Publisher: Harvard Business Review Press
• Languages: English
• Product format: Hardback
• Released: 18.05.2007
• EAN: 9781422101650
• ISBN: 978-1-4221-0165-0
• Dimensions: 165 mm x 240 mm x 27 mm
• Series: Harvard Business School Press
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Unternehmensstrategie, BUSINESS & ECONOMICS / Marketing / Research