Pursuit of New Product Development - The Business Development Process

Informationen zum Autor Marc A. Annacchino, P.E. is a general management executive with over 30 years experience in the field of Sales, Marketing, New Product Development, Manufacturing Operations, Quality, Accounting and Finance. He is Owner of Marconi Product Development Institute, Inc. a firm that assists organizations in the area of contract product development and business development. He is also the director of the Business Excellence Consortium at Milwaukee School of Engineering: an outreach arm of the University that assists companies in their journey to world competitive performance. Zusammenfassung Containing case examples, organizational analysis and project planning tools, this book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities.

List of contents

1. The Business Objective2. Market Opportunity3. The Business Concept the New Product4. The Product and Business Plan5. Justifying a Program: The Accounting Viewpoint6. Starting Out7. Executing the Plan8. Manufacturing Development9. The Prelaunch Checklist10. The Product Launch11. The Pursuit and Product Management12. Business Development Records Format

Product details

• Authors: Marc Annacchino, Marc (Marconi Product Development Inst Annacchino, Marc (Marconi Product Development Institute Annacchino, Marc A. Annacchino, Annacchino Marc
• Publisher: ELSEVIER SCIENCE BV
• Languages: English
• Product format: Hardback
• Released: 22.01.2007
• EAN: 9780750679930
• ISBN: 978-0-7506-7993-0
• No. of pages: 536
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Research & Development, Research & development management, Research and development management