Fr. 38.30

Dave Lakhani, Be Mack, Ben Mack, Ben Lakhani Mack, Benjamin Mack

Think Two Products Ahead - Secrets Big Advertising Agencies Don t Want You to Know How to Use

English · Hardback

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Description

This commonsense guide lets you develop your brand with the same techniques and technologies as the big players-but without all the cost. You'll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product.

Product details

Authors	Dave Lakhani, Be Mack, Ben Mack, Ben Lakhani Mack, Benjamin Mack
Publisher	Wiley, John and Sons Ltd

Languages	English
Product format	Hardback
Released	26.01.2007

EAN	9780470055762
ISBN	978-0-470-05576-2
No. of pages	256
Subjects	Social sciences, law, business > Business > Advertising, marketing Marketing

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