Images, Issues, And Attacks - Television Advertising by Incumbents And Challengers in Presidential

Informationen zum Autor By E. D. Dover Klappentext Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections. Zusammenfassung Images! Issues! and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections. Inhaltsverzeichnis Chapter 1 Introduction and General Overview Chapter 2 Elections with Strong Incumbents: 1984 to 1996 Chapter 3 Elections with Weak Incumbents: 1980 and 1992 Chapter 4 Elections with Surrogate Incumbents: 1988 to 2000 Chapter 5 The 2004 Election: Nomination Campaigns Chapter 6 The 2004 Election: The Bush Campaign Chapter 7 The 2004 Election: The Kerry Campaign Chapter 8 Summary and Interpretations

Product details

• Authors: E. D. Dover, Dover E. D.
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Hardback
• Released: 30.10.2006
• EAN: 9780739115459
• ISBN: 978-0-7391-1545-9
• No. of pages: 179
• Dimensions: 159 mm x 229 mm x 19 mm
• Series: Lexington Studies in Political; Lexington Studies in Political Communication
• Subjects: Humanities, art, music > Art > Theatre, ballet; Social sciences, law, business > Political science > Political science and political education; USA, United States of America, USA, Political campaigning & advertising, Political campaigning and advertising, Elections & referenda, Elections and referenda / suffrage