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Informationen zum Autor Leonard Shyles (Ph.D., Communication, Ohio State University) is Associate Professor of Communication at Villanova University. His publications include journal articles and book chapters dealing with the content and impact of televised political advertising in presidential campaigns. He is co-editor and co-author of The 1000 hour war: communication in the gulf (1994) for Greenwood Press, dealing with the use of telecommunications technologies to conduct the war in the Persian Gulf and to provide journalistic coverage of the conflict. Most recently, Shyles has published a comprehensive television production textbook, Video production handbook (1997) for Houghton Mifflin Company. Shyles’ current research focuses on understanding digital technology in the contexts of markets and policy. Klappentext The Art of Video Production emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content. Author Leonard C. Shyles uses a unique approach by explaining how things are done and why things are done rather than just that they are done-it is not about concepts versus skills, but about concepts and skills. Zusammenfassung Presents students with the skills of video production while guiding their practice with an understanding of audience analysis! communication processes! the principles of aesthetics! and the nature and impact of the digital transition. This title also includes review questions! professional pointers! and interviews with practitioners. Inhaltsverzeichnis A Note to Students and Teachers Preface 1: The Video Production Process 2: Video As Communication 3: How Television Works 4: Light and Lenses 5: Lighting Equipment and Design 6: Using the Camera 7: Understanding Sound and Microphones 8: Audio Processing and Aesthetics 9: Graphic and Set Design 10: Video Processing 11: Field Production 12: Editing: Aesthetics and Techniques 13: Writing and Script Formats 14: Producing and Directing 15: Performing ...
List of contents
A Note to Students and Teachers
Preface
1: The Video Production Process
2: Video As Communication
3: How Television Works
4: Light and Lenses
5: Lighting Equipment and Design
6: Using the Camera
7: Understanding Sound and Microphones
8: Audio Processing and Aesthetics
9: Graphic and Set Design
10: Video Processing
11: Field Production
12: Editing: Aesthetics and Techniques
13: Writing and Script Formats
14: Producing and Directing
15: Performing
