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Informationen zum Autor By William Rogers Klappentext Persuasion covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda, political persuasion, advertising, and sender/receiver skills development and covers research on persuasive effects and theories. Filled with practical guidelines, Persuasion is an ideal primary text for courses in persuasion, persuasion and propaganda, and persuasion and rhetoric. Zusammenfassung Covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. This book aims to encourage students to apply persuasion principles and theories to real-world case studies. It guides on developing skills in public speaking! debate! courtroom communication! interpersonal communication! and more. Inhaltsverzeichnis Part I: Messages and InfluenceChapter 1 IntroductionChapter 2 Language and CommunicationChapter 3 Persuasive MessagesChapter 4 PropagandaChapter 5 ArgumentationChapter 6 Ethics and DeceptionPart II: Receivers and ResearchChapter 7 Understanding Audiences and CulturesChapter 8 Needs, Emotions, Motivations, and VulnerabilitiesChapter 9 Empirical Theories of PersuasionChapter 10 Empirical Persuasion ResearchPart III: Contexts and SkillsChapter 11 Verbal and Visual Rhetorical TheoriesChapter 12 Persuasion and PoliticsChapter 13 Campaigns, Counterpublics, Movements, and CultsChapter 14 The Media Influence: Advertising, News, EntertainmentChapter 15 Skills for SendersChapter 16 Skills for ReceiversSelected BibliographyIndex
