Electronic Media Management

Informationen zum Autor Peter K. Pringle Klappentext Features discussions on the Internet and convergence! as well as reflects the information on broadcast and cable regulations and policies. This book also includes a fresh batch of case studies! and study questions. It also covers management theory! audience analysis! broadcast promotion! and marketing. Zusammenfassung Features discussions on the Internet and convergence, as well as reflects the information on broadcast and cable regulations and policies. This book also includes a fresh batch of case studies, and study questions. It also covers management theory, audience analysis, broadcast promotion, and marketing. Inhaltsverzeichnis Broadcast Station Management; Financial Management; Human Resource Management; Broadcast Programming; Broadcast Sales; Broadcast Promotion and Marketing; Broadcast Regulations; Managing the Cable Television System; Public Broadcast Station Management ; Entry into the Electronic Media Business; Appendix A: TV Parental Guidelines; Appendix B: Radio Station Manager's Guide: Some Basics of the FCC's Rules and Regulations; Glossary; Bibliography; Index

List of contents

Broadcast Station Management; Financial Management; Human Resource Management; Broadcast Programming; Broadcast Sales; Broadcast Promotion and Marketing; Broadcast Regulations; Managing the Cable Television System; Public Broadcast Station Management ; Entry into the Electronic Media Business; Appendix A: TV Parental Guidelines; Appendix B: Radio Station Manager's Guide: Some Basics of the FCC's Rules and Regulations; Glossary; Bibliography; Index

Product details

• Authors: Peter Pringle, Peter (Luther Masingill Professor of Communication Pringle, Peter K. Pringle, Peter Starr Pringle, Pringle Peter, Michael F Starr, Michael F (Associate Professor Emeritus Starr, Michael F. Starr
• Publisher: ELSEVIER SCIENCE BV
• Languages: English
• Product format: Paperback / Softback
• Released: 15.05.2006
• EAN: 9780240808727
• ISBN: 978-0-240-80872-7
• No. of pages: 432
• Series: Focal Press Visual Effects & Animation Series; Focal Press Visual Effects & Animation Series
• Subjects: Natural sciences, medicine, IT, technology > Technology > Electronics, electrical engineering, communications engineering; TECHNOLOGY & ENGINEERING / Telecommunications, Communications engineering / telecommunications