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In an era of digital transformation, remote work, and mounting psychological strain, this book redefines how we understand work, identity, and organizational purpose. It frames the modern workplace as a dynamic psychological ecosystem where autonomy, ethical engagement, and well-being are essential for sustainable success. Drawing on autonomous psychology, psychological marketing, and contemplative practices, the book presents a transdisciplinary framework for aligning individual employee development with corporate goals.
International contributors examine topics including internal marketing, talent management, cross-cultural burnout, environmental psychology, and spiritual marketing. Case studies from organizations such as Google, Lululemon, and Headspace demonstrate how mindfulness, workplace design, and self-directed development can transform employee experience and organizational performance.
Combining research and practical application, this volume offers actionable insights for scholars and professionals in business, psychology, human resource management, and organizational studies. It also provides leaders and managers the tools to design workplaces that promote well-being and collective success amid digital change and ethical complexity.
List of contents
Chapter 1: Introduction.- Chapter 2: The Nexus of Internal Marketing, Workplace Dynamics, and Consumer Value Co-creation for Contemporary Corporate Branding.- Chapter 3: Psychological Marketing, Well-Being, and Autonomous Psychology: Envisioning the Future Workplace Ecosystem.- Chapter 4: Psychotherapeutic Interventions for Work-Related Stress: Pathways to Well-Being in the Modern Workplace.- Chapter 5: The Importance of Talent Management in the North-West Provincial Department of Health Department for Achieving a Competitive Edge.- Chapter 6: Coping with Burnout Across Cultures.- Chapter 7: Leveraging Work-Life Balance s Power for Happiness at Work: Insights and Implications for Psychological Marketing.- Chapter 8: Happiness at work or Job Satisfaction? - Associations of Feelgood Management with work-related well-being and employer branding.- Chapter 9: Enhancing Employee Wellness and Job Performance Through Workplace Meditation.- Chapter 10: What Environmental Psychology Teaches Us About Designing Workspaces: Some Specific Lessons From South Africa.- Chapter 11: Spiritual Marketing.- Chapter 12: Shaping Consumers Choices: The Power of Well-being Marketing.
About the author
Ayantunji Gbadamosi
is an Associate Professor in Marketing, and the Chair of the School Research Ethics Committee at the Royal Docks School of Business and Law, University of East London (UEL), UK. He is also a visiting Professor at the University of Fort Hare, South Africa and the President of the Academy of African Business and Development (AABD). Dr. Gbadamosi has over 130 publications, including articles in a variety of international scholarly journals, thirteen books including
Brands, Branding, and Consumerism
(Palgrave Macmillan 2025),
Consumer Behaviour and Digital Transformation
(Routledge, 2024); and
Contemporary Issues in Marketing
(SAGE, 2019).
Vladan Kuzmanović
is an academic economist and editor whose work spans sustainable development, marketing theory, and behavioral economics. His research integrates Local and Indigenous Knowledge Systems (LINKS), environmental marketing, and cultural sustainability within the broader framework of socio-economic transformation.
He is the author of numerous papers and publications, including
Sustainable Development Seen Through the Lenses of Ethnoeconomics and the Circular Economy
(Springer Nature, 2025),
Promoting an Inclusive Organizational Culture for Entrepreneurial Sustainability
(IGI Global, 2022),
Socio-Economic Sustainability in the Post-Pandemic Era
(IGI Global, 2022), and
Topics on Art and Money
(Vernon Press, 2021).
Dr. Kuzmanović serves as a peer reviewer and a member of editorial boards of several scholarly journals and series. He is affiliated with the International Society for Development and Sustainability (Japan), the New York Marketing Association (USA), and the Society for the Study of the History of Analytical Psychology at Wesleyan University (USA).
Summary
In an era of digital transformation, remote work, and mounting psychological strain, this book redefines how we understand work, identity, and organizational purpose. It frames the modern workplace as a dynamic psychological ecosystem where autonomy, ethical engagement, and well-being are essential for sustainable success. Drawing on autonomous psychology, psychological marketing, and contemplative practices, the book presents a transdisciplinary framework for aligning individual employee development with corporate goals.
International contributors examine topics including internal marketing, talent management, cross-cultural burnout, environmental psychology, and spiritual marketing. Case studies from organizations such as Google, Lululemon, and Headspace demonstrate how mindfulness, workplace design, and self-directed development can transform employee experience and organizational performance.
Combining research and practical application, this volume offers actionable insights for scholars and professionals in business, psychology, human resource management, and organizational studies. It also provides leaders and managers the tools to design workplaces that promote well-being and collective success amid digital change and ethical complexity.
