Description
Product details
| Assisted by | Russell Belk (Editor), Russell Belk et al (Editor), Githa S. Heggde (Editor), Varsha Jain (Editor), Githa S Heggde (Editor), George Spais (Editor) |
| Publisher | Springer EN |
| Languages | English |
| Product format | Hardback |
| Release | 30.04.2026 |
| EAN | 9789819565047 |
| ISBN | 978-981-9565-04-7 |
| Illustrations | Approx. 200 p. |
| Subjects |
Social sciences, law, business
> Business
> Advertising, marketing
Marktforschung, Werbung, Branding, Advertising, Marken und Markenkonzepte, Virtuelle Realität, Kundendienst, Augmented Reality (AR), customer relationship management, digital marketing, Market Research and Competitive Intelligence, Virtual and Augmented Reality, Marketing Analytics, Immersive Technologies in Marketing, Innovative Digital Marketing Strategies, Artificial Intelligence and Machine Learning in Marketing, Consumer Behaviour in Digital Environments |
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