AI Intervention in Digital and Social Marketing - Proceedings of the International Conference on Digital and Social Marketing

This book presents cutting-edge research and real-world applications, structured around Digital Marketing Analytics, Social Media Analytics, and Consumer Behavior Analytics. AI intervention in Digital and Social Marketing captures the transformation reshaping marketing, customer engagement, and decision-making. Topics include machine learning in customer personalization, AI-driven content optimization, and chatbot-enabled customer support. Blending rigorous methods with actionable insights, it offers value to researchers, marketers, students, and policymakers. As industries embrace data-driven innovation, this book serves as both a reference and a roadmap for navigating the digital economy through strategic and intelligent marketing analytics.

Product details

• Assisted by: ANIL KUMAR BANDRANA (Editor), Janusz Kacprzyk (Editor), ANIL KUMAR BANDRANA (Editor), SRIKANTA PATNAIK (Editor)
• Publisher: Springer, Berlin
• Languages: English
• Product format: Hardback
• Release: 21.03.2026
• EAN: 9783032160409
• ISBN: 978-3-0-3216040-9
• Illustrations: Approx. 500 p.
• Series: Studies in Big Data
• Subjects: Natural sciences, medicine, IT, technology > Technology > General, dictionaries; Marketing, Management und Managementtechniken, Marketing und Vertrieb, Künstliche Intelligenz, Ingenieurswesen, Maschinenbau allgemein, Social Marketing, Data Engineering, Industrial Management, Computational Intelligence, Responsible Marketing, sustainable marketing, Ethical AI, AI in marketing, AI-Driven Personalization, Consumer trust in AI, Data privacy compliance