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For decades, the communication and media theories used to explain concepts, constructs, and themes connected to local Nigerian contexts have emerged from the West. But these Western theories often fail to properly convey insights to local issues in communication and media in Nigeria and Africa. Recently, there have been calls to view African nations as sources of refined communication and media knowledge. African communication and media scholars, both established and emerging, have thus increasingly interrogated the applicability of Western communication and media theories to indigenous African contexts.
This climatic volume showcases a historical overview of Nigerian communication and media theoretical perspectives from experiences which are often complex and complicated. By moving away from a Western axiology and epistemology, this book domesticates, reformulates, and repositions the field to better reflect the cultural and communicative nuances of Nigerian experiences.
List of contents
Chinyere Stella Okunna: Preface - Unwana Samuel Akpan: Acknowledgements - Unwana Samuel Akpan: Introduction: Unmuting Muted Indigenous Naija Communication and Media Theories: Locating and Situating the Synthesis - Des Wilson: Indigenous African Communication Theory: Its Epistemology, Language and Culture - Chuka Onwumechili: Theorizing African Communication: Connecting His/Herstory, Culture, Colonial Disjuncture, and the Persistence of the Spiritual - Unwana Samuel Akpan: Theorizing and Internationalizing Nisibidi: From Cultural and Traditional Fields to Communication Fields as Confraternitized Communication - Lai Oso, Abigail Odozi Ogwezzy-Ndisika, Olalekan Hassan: Omoluabi: An Ethical Principle for Journalism Practice in Nigeria - Angela Nkiru Nwammuo: From the Vulture Reporting Hypothesis to Udele Media Theory (Umt): An Introduction - Fred Azubuike Amadi: Crime and Corruption Communication Theory: Rationale and Tenet - Nnamdi Tobechukwu Ekeanyanwu: Igwebuiké (Peoples' Power): The Theory of Integrated Development Communication (IDC) - Adesina Lukuman Azeez Shoola Yusuf: Theory of Encrypted Communication in the Indigenous Language Systems in Africa - Abubakar Shehu, Shamsuddeen Mohammed: Cultural Expectation Communication: Towards Developing a Culture-Sensitive Theory for Peace Building in Northern Nigeria - Barigbon Gbara Nsereka: Top Bee Taba Bu Zii (Nodding the Head in the Dark): Theory of Communicative Elusion - Oyinloye Oloyede, Unwana Samuel Akpan, Fadeyi Isaac Olajide, Iniobong Courage Nda: Solitude Determinism Model (Yoruba Ronu): Clarion Call for a Return to Reflection-Based Behaviour - Stellamaris Ngozi Okpara: Gidi Gidi B Ugwu Eze (Unity is Strength) Media Theory - Abigail Odozi Ogwezzy-Ndisika, Lai Oso, Babatunde Adeshina Faustino, Joy-Rita Mogbogu, Florence Onwuemena Kanayo: Gender-Balance Communication (GBC) Theory - Oluwakemi Akinuliola Aweda: Introducing Ori Obinrin Feminist Theory - Ihuoma Okorie: Re-thinking the Experiential Testimonial Creativity (ETC) Theory and Methodological Conversation (MC) through the Native Narrative Voice (NNV) - Ahaziah Umanah: Annang Proverbial Metaphors as Social Communication Theories - Iniobong Courage Nda: Ache Aguwo Inua Akop Se Agwuo Atang (He Who Looks at Someones' Lips Understands the Message): Theorizing the Psychology Of Communication - Ogechi Okanya Cookey: Indigenisation Theory of Climate Change Communication and Technology (IT-CCOMTEC) - Tyotom Aloysius Pasca Keghku, Kevin Alom: Theorizing The Principle of Communicativeness of Fair Sharing in Tivland Of Benue State, Nigeria - Thomas Anomoaphe Alemoh: Functionalist Media Theory of Iyabana Masquerade - Umaru A. Pate: Afterword.
