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This is a pioneer book on political branding in Ghana hence, explores political branding from a developing democratic context. It discusses how political branding principles have been adapted to suit the unique context of Ghana and how political branding in Ghana connects with similar practices in developed countries to show that political branding is valuable in both advanced and developing democracies. The book argues that political branding is a continuous management activity therefore, does not end when elections are won. So, in government key branding techniques need to be applied to keep the political brand relevant to the political market. It therefore provides a novel theoretical model that offers data-led understanding of designing and delivering the political brand promise as a pre-and -post election political branding tool to offer deep insight into political branding beyond elections.
List of contents
Chapter 1: Political Branding in Modern-Day Politics.- Chapter 2: Political Brand Promise Design as a Pre-Election Political Branding Technique.- Chapter 3: Delivering the Political Brand Promise as a Post-Election Branding Technique.- Chapter 4: Theoretical Framework for Designing and Delivering the Brand Promise as a Pre- and Post-Election Branding Strategy.- Chapter 5: Designing and Delivering the Political Brand Promise: Key Findings, Recommendations for Practice, and Conclusions.
About the author
Joyce Manyo
holds a PhD in Political Marketing from the University of Auckland, New Zealand. She is a lecturer at the University of Media, Arts and Communication in Accra, Ghana. She is a cross-disciplinary academic with peer-reviewed publications on political branding in Ghana and the UK.
Summary
This is a pioneer book on political branding in Ghana hence, explores political branding from a developing democratic context. It discusses how political branding principles have been adapted to suit the unique context of Ghana and how political branding in Ghana connects with similar practices in developed countries to show that political branding is valuable in both advanced and developing democracies. The book argues that political branding is a continuous management activity therefore, does not end when elections are won. So, in government key branding techniques need to be applied to keep the political brand relevant to the political market. It therefore provides a novel theoretical model that offers data-led understanding of designing and delivering the political brand promise as a pre-and -post election political branding tool to offer deep insight into political branding beyond elections.
