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This book titled "Digital Marketing" is specially written in accordance with the revised syllabus of Savitribai Phule Pune University (SPPU) for undergraduate and postgraduate programs. It is designed to provide a structured and comprehensive understanding of digital marketing concepts, tools, and strategies as per academic and industry requirements.The content of this book is meticulously aligned with the latest curriculum guidelines issued by SPPU, ensuring that students gain a balanced exposure to both theoretical knowledge and its practical application in today's digital economy. Key topics such as Search Engine Optimization (SEO), Social Media Marketing, Pay-Per-Click (PPC), Email Marketing, Affiliate Marketing, Mobile Marketing, Web Analytics, and E-commerce Strategies are covered in a lucid and student-friendly manner.Each chapter includes:- Detailed explanations of core concepts- Real-world examples and case studies- Illustrative diagrams and flowcharts- Chapter- MCQs, and practice questions for revision .
About the author
Dr. Vasudha Patil is working as an Assistant Professor and head of the Artificial Intelligence and Data Science department at Shri Chhatrapati Shivaji Maharaj College of Engineering, Nepti, Ahilyanagar. Dr. K. Pawar is working as Principal and IQAC In-charge at Rajiv Gandhi College of Engineering, Karjule Harya, Tal. Parner, Dist. Ahilyanagar.
