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The ongoing digital transformation is fundamentally reshaping human behavior, communication, and social structures, with particularly profound implications for the workplace. Generation Alpha, the first generation to be fully immersed in digital technology from birth, brings with it a unique blend of technological fluency, global awareness, and strong values around inclusivity, sustainability, and ethical responsibility. As this generation enters the workforce, their expectations for collaboration, flexibility, and meaning-driven work challenge traditional organizational norms and leadership models. Understanding and adapting to these shifts is essential for building resilient, future-oriented organizational cultures. The Role of Generation Alpha in Building a Strong Organizational Culture examines the impact of Generation Alpha on organizational culture as they begin entering the workplace. It explores how Generation Alpha s value system, technological savvy, communication styles, and leadership ambitions engage with organizational culture frameworks. Covering topics such as artificial intelligence, hyper-personalization, and social intelligence, this book is an excellent resource for academicians, researchers, graduate and postgraduate students, corporate leaders, HR professionals, educational leaders, policymakers, and more.
