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Discover how to supercharge your organization’s growth and success by reimagining your leadership team with 3 essential roles that accelerate the translation of strategy into execution. There’s Stop, Look, and Listen; Life, Liberty, and the Pursuit of Happiness; Stop, Drop, and Roll—all rules for living that embrace these timeless words of wisdom: “everything that comes in threes is perfect.”
It takes three roles—and the people to play them—to build, grow, and lead a great company.
In
The Rule of 3, Bill Canady, a global business executive and the creator of the Profitable Growth Operating System (PGOS), outlines a triumvirate leadership system comprising Visionaries, Prophets, and Operators who work in concert to develop and execute data-driven visions for profitable growth.
Drawing on his three-plus decades of business success along with lessons from military strategy, organizational psychology, and the 80/20 Pareto Principle, Canady identifies each role’s essential purpose as part of a synergistic effort:
- Visionaries, typically CEOs, shape and communicate the mission of the organization.
- Prophets, often COOs, train, coach, and mentor key leaders to execute the mission.
- Operators, who are high-level leaders, align their teams so their units seamlessly support a whole-of-business strategy.
The Rule of 3 is your playbook for replacing fear, uncertainty, and doubt with segment-by-segment insights into customers, products, and markets that will juice customer revenue, reduce costs, and accelerate profits.
About the author
The author of From Panic to Profit (Wiley, 2025) and The 80/20 CEO (Köehlerbooks, 2024), Bill Canady has worked for over 30 years as a global business executive across a variety of industries and markets focused on industrial and consumer products and services. He is CEO of two companies with a combined revenue of $2.5 billion. As CEO of OTC Industrial Technologies, a private equity-sponsored company, he directs an organization with 30 operating companies, $1 billion in annual sales, 2,000+ employees, and over 70 sites.
Bill has led numerous organizations through their most critical challenges and opportunities, often in complicated regulatory, investor, and media environments. Through his long career, he has honed a passion for the art and science of business, developing a set of tools and techniques to grow multibillion-dollar companies. From this experience, he created the Profitable Growth Operating System(R) (PGOS), helping owners and operators around the world profitably grow their companies.
He graduated summa cum laude from Elmhurst University with a bachelor of science in business administration and received his MBA from the University of Chicago's Booth School of Business. He is a proud veteran of the United States Navy.
