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The reader gains practical insights into application areas and business models of a digitized enterprise. Methods for digital transformation are explained, and the technical fundamentals and operational applications are presented in a clear and accessible manner.
Thanks to numerous questions and exercises, learning progress can be monitored, making the book well-suited as a companion reader for lectures and for exam preparation.
List of contents
Application areas and business fields of the digital economy: E-commerce.- Content.- Online marketing.- Payment.- Social networks.- Big data.- AI.- Industry 4.0.- Entertainment.- Digital transformation.- Business models.- Digital leadership and project management.- Quantum computing.- Methods and tools.- Application development.- Security and trust.
About the author
Prof. Dr. Wilhelm Mülder
is a lecturer, consultant, and author. He focuses on the topics of digitalization management, business process optimization, mobile business, digital innovations, and IT trends. In these areas, he conducts courses at various universities and advises companies on their digitalization projects.
Prof. Dr. Thomas Barton
is a professor in the Department of Computer Science at Worms University of Applied Sciences. His main areas of focus are the development of business applications, e-business, and data science. He is a passionate university lecturer and considers teaching a fundamental part of his work. His current projects include data science initiatives, particularly those addressing business-related questions in research and practice, as well as seminars on this topic.
Prof. Dr. Klaus Werner Wirtz
is the author of textbooks, scholarly articles, and handbook contributions; his research focuses on software engineering, e-business, and m-business.
Summary
The reader gains practical insights into application areas and business models of a digitized enterprise. Methods for digital transformation are explained, and the technical fundamentals and operational applications are presented in a clear and accessible manner.
Thanks to numerous questions and exercises, learning progress can be monitored, making the book well-suited as a companion reader for lectures and for exam preparation.
