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Klappentext Business Communication: Concepts and Applications in an Electronic Age features short, varied, up-to-date readings by 38 business communication authorities in business, government, and academia. It eases the job of teaching by helping students hone their written, verbal, and non-verbal business communication skills in a format that allows selective instruction and maximum flexibility. Zusammenfassung Business Communication: Concepts and Applications in an Electronic Age features short, varied, up-to-date readings by 38 business communication authorities in business, government, and academia. It eases the job of teaching by helping students hone their written, verbal, and non-verbal business communication skills in a format that allows selective instruction and maximum flexibility. Inhaltsverzeichnis (An asterisk indicates a new chapter in the Edition) Part I. Business Communication: Some Truths Never Die 1. Principles of Written Communication Courtland L. Bovee, Grossmont College 2. The Three Deadly Sins of Business Writing Richard J. Londo, St. Norbert College 3. Plain English, Please James Y. Dayananda, Lock Haven University *4. From the Bottom Up: A New Approach to Problem Solving Ellen Tripp, University of Southern Maine *5. Making Business Meetings Work Gary M. Shulman, Miami University Mark Bernheim, Miami University Part II. The Electronic Office: Communicating in Cyberspace *6. Desktop Publishing: Would You Trade Eight Bits for a Byte Michael Stanton, Occupational Outlook Quarterly *7. Future Shop Lisa Sanders, Business News *8. PCs Start Sweeping Away Business Forms William M. Bulkeley, The Wall Street Journal *9. Fax the Word Out Fast Daniel P. Dern, Home Office Computing *10. E-Mail: A User's Guide Ed Krol, The Whole Internet User's Guide and Catalog *11. What Is the Internet? Ed Krol, The Whole Internet User's Guide and Catalog Part III. Basic Structures of Business Communication: Letters, Memos, and Reports 12. Principles of Writing Letters Courtland L. Bovee, Grossmont College 13. The Process of Writing a Business Letter Bernard J. Selzler, University of Minnesota, Crookston 14. The Anatomy of the Business Letter Edgar C. Alward, Westfield State College Lois Pigford, Denver Auraria Community College 15. A Memorandum about Memos Max Rose, Supervision Magazine 16. Using Visual Aids in Written and Oral Communication Thomas R. Allen, Appalachian State University *17. How to Organize Your Next Periodic Report Richard J. Londo, St. Norbert College *18. A Brief Guide to Writing Short Reports Carolyn Spillers-Roberts, Pembroke State University Randolph H. Hudson, Northeastern Illinois University 19. Principles of Writing Formal Reports Courtland L. Bovee, Grossmont College *20. Summarizing: The Art of Writing Abstracts and Executive Summaries Katherine Ozbirn, Chapman University 21. International Business Writing Myron D. Yeager, Chapman University Part IV. Persuasion in the Marketplace: The Driving Force of Business *22. Sales Letters That Sell Ed Nanas, Your Company *23. 1-900 Buy Info Alan Rider, Home Office Computing *24. Voice Mail Makes a Difference Mike Bransby, The Journal of Business Strategy 25. Mastering the Art of a Winning Business Presentation Darlene M. Pibal, Western Illinois University 26. The Proposal: Persuading with a Plan Nancy Martinez, University of Albuquerque 27. Can You Say No Without Twisting the Knife? Michael H. Murray, Supervisory Management 28. Techniques of Writing Credit Letters James Y. Dayananda, Lock Haven University 29. Touches that Take the Sting Out of Adjustments William H. Butterfield, Sales and Marketing Management 30. Assertiveness on the Job Steven Katz, State Tec...
