Business Success in the Gulf Region - How Exporters Can Navigate the Transformation in Saudi Arabia and the Gulf States

This book shows how companies from Germany, Austria, and Switzerland can successfully do business in the Arab Gulf States. The region especially Saudi Arabia is currently diversifying beyond oil and gas, offering lucrative opportunities across many industries. The authors explain in a fact-based, pragmatic way how export-oriented companies can take advantage of these opportunities. As seasoned experts on the Gulf, they translate field observations into practical guidance and offer essential recommendations, plus insider tips drawn from 30+ interviews mostly with Arab managers. Ethical questions that arise in this complex region are not ignored but are addressed from various perspectives. The book exposes the often unseen hurdles European managers face.

List of contents

The new self-confidence in the Arab Gulf States.- Visions, opportunities, and obstacles.- How to successfully do business in the Gulf States.- Scenario 1: Market entry.- Scenario 2: Finding local distribution partners.- Scenario 3: Establishing a subsidiary.

About the author

Prof. em. Dr. Paul Ammann is a consultant at Ammann Business Consulting and former head of the research group “International Management” at the Bern University of Applied Sciences. He previously served as Global Business Development Manager at ABB.
Gerald Drißner, economist and Arabist, has worked for many years in Arab countries. The author and journalist has received multiple awards for his work.

Product details

• Authors: Paul Ammann, Gerald Drißner
• Publisher: Springer, Berlin
• Languages: English, German
• Product format: Hardback
• Release: 22.06.2026
• EAN: 9783658501976
• ISBN: 978-3-658-50197-6
• Illustrations: Approx. 410 p.
• Subjects: Social sciences, law, business > Business > Management; Export, Kuwait, Dubai, Internationale Wirtschaft, Internationales Management, Oman, Business and Management, Qatar, Saudi Arabia, International business, United Arab Emirates, Wasta, Social Norms, intercultural collaboration, Negotiating in Arab Gulf Countries, Intercultural Challenges in the Arab World, Business-to-Business in Arab Gulf Countries, Gulf Countries, Social Interactions in Arab Gulf States, International Business in the Gulf States, Successful Business in the Middle East, Building Business in the Arab Gulf States, Business Culture in Arab Gulf States, E-Commerce in Gulf Countries