Hybrid Practices in Moving Image Design - Methods of Heritage and Digital Production in Motion Graphics

This book, written from the perspective of a designer and educator, brings to the attention of media historians, fellow practitioners and students the innovative practices of leading moving image designers. Moving image design, whether viewed as television and movie title sequences, movie visual effects, animating infographics, branding and advertising, or as an art form, is being increasingly recognised as an important dynamic part of contemporary culture. For many practitioners this has been long overdue. Central to these designers' practice is the hybridisation of digital and heritage methods. 
Macdonald uses interviews with world-leading motion graphic designers, moving image artists and Oscar nominated visual effects supervisors to examine the hybrid moving image, which re-invigorates both heritage practices and the handmade and analogue crafts. Now is the time to ensure that heritage skills do not atrophy, but that their qualities and provenance are understood as potent components with digital practices in new hybrids. 

List of contents

Introduction.- PART ONE.HYBRID MOTION: past, present and future.- 1.Heritage and Digital.- 2.Skills and Educational Research.- 3.Hybrid futures in Art & Design Education.- 4.Political Economy: Conditions of Production.- PART TWO.NARRATIVES OF PRODUCTION.- 5.Graham McCallum, executive creative director of Kemistry.- 6.No Brain, directors and animators.- 7.Richard Stammers, Visual Effects Supervisor.- 8.Adam Valdez, Visual Effects Supervisor.- 9.Eric Dyer, moving image artist.- 10.Momoco, motion graphic designers.- Conclusion. 

Product details

• Authors: Iain MacDonald
• Publisher: Springer, Berlin
• Languages: English
• Product format: Hardback
• Released: 19.10.2016
• EAN: 9783319413747
• ISBN: 978-3-31-941374-7
• No. of pages: 128
• Dimensions: 154 mm x 13 mm x 220 mm
• Weight: 311 g
• Illustrations: X, 128 p. 20 illus., 19 illus. in color.
• Subjects: Humanities, art, music > Art > Plastic arts; Grafikdesign, C, Animation, Graphic Design, Fine Arts, Grafische und digitale Media-Anwendungen, Maschinelles Sehen, Bildverstehen, Film Theory, Computer Vision, Fine Art, Literature, Cultural and Media Studies, Media Design, Image Processing and Computer Vision, Animationsfilme und Animationen, Optical data processing, Image processing, Multimedia systems, Motion pictures, Graphical & digital media applications, Film history, theory & criticism, Animated Films, Graphical and digital media applications