Description
Product details
| Assisted by | Patricia Rossi (Editor) |
| Publisher | Springer EN |
| Languages | English |
| Product format | Mixed media product |
| Released | 24.05.2017 |
| EAN | 9783319473307 |
| ISBN | 978-3-319-47330-7 |
| No. of pages | 1595 |
| Weight | 2732 g |
| Illustrations | XLIV, 1595 p. 53 illus., 30 illus. in color. In 2 volumes, not available separately., farbige Illustrationen, schwarz-weiss Illustrationen |
| Series |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Subjects |
Social sciences, law, business
> Business
> Advertising, marketing
Marketing, Management, C, Leadership, Internet marketing, Business and Management, Business Strategy/Leadership, customer relationship management, business strategy, Sales & marketing, Management science, Call centers, Customer services, Call Center/Customer Service, Online Marketing/Social Media, Customer relations—Management |
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