Language in Business, Language at Work

Packed with contemporary examples from the business world, this engaging and comprehensive book explains how language works in business, how to analyse it and how to use it in an informed and creative way. Examining business communication from corporate, management and employee perspectives, a wide range of topics are included, from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter introduces and demonstrates the application of a specific linguistic or discourse analytical theory drawing on real-life cases from the world of work and business, which act as springboards for further discussion. There is also ample opportunity for readers to put new skills into practice, with an array of activities, tasks, and clearly defined learning outcomes identified throughout, plus an extended case study encouraging a comprehensive approach to business communication. In addition, this extensively revised second edition includes: - Updated examples and further reading suggestions for each chapter - New content covering integrated marketing, advertising and selling, CSR, recruitment and onboarding, multilingual workplaces, bullying and harassment, and report writing - A brand new companion website, providing additional resources for teaching and learning, including a podcast hosted by the authors.

About the author

Erika Darics is an interdisciplinary scholar working at the intersection of discourse, communication and organizational studies. She lectures at Groningen University, the Netherlands.Veronika Koller is Professor of Discourse Studies at Lancaster University, UKBernard De Clerck is Professor at University of Ghent, Belgium

Product details

• Authors: Bernard D Clerck, Bernard De Clerck, Erika Darics, Darics Erika, Veronika Koller
• Publisher: Bloomsbury Academic
• Languages: English
• Product format: Paperback / Softback
• Release: 11.06.2026
• EAN: 9781350399266
• ISBN: 978-1-350-39926-6
• No. of pages: 416
• Subjects: Humanities, art, music > Linguistics and literary studies > General and comparative linguistics; Language, Linguistics, Business and Management, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / Customer Relations, LANGUAGE ARTS & DISCIPLINES / Linguistics / General, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies, Language and Linguistics