Fr. 119.00

Philippe Malaval

Strategy and Management of Industrial Brands - Business to Business - Products and Services

English · Hardback

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Description

Summary

On a practical level, this book aims to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? It also defines and expands on two objectives to be added to the traditional functions of branding.

Product details

Authors	Philippe Malaval
Publisher	Kluwer Academic Publishers

Languages	English
Product format	Hardback
Released	31.01.2001

EAN	9780792379706
ISBN	978-0-7923-7970-6
No. of pages	424
Dimensions	156 mm x 234 mm x 25 mm
Weight	770 g
Subject	Social sciences, law, business > Business > Management

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