Reader on Audience Development and Cultural Policy

This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. It provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts.

About the author

Steven Hadley is an academic, consultant and researcher working internationally in arts management, cultural policy, and audience engagement. He is currently a Research Fellow at Trinity College Dublin (Ireland), and a Visiting Lecturer at Leuphana University of Lüneburg (Germany). Steven is an Associate Consultant with The Audience Agency, Counterculture and CKI (Denmark). He sits on the Steering Committee of the Cultural Research Network, the Editorial Board of Arts and the Market and is Policy & Reviews Editor for Cultural Trends. Steven has lectured, taught, and delivered training in over thirty countries globally and works as a consultant for a wide range of cultural organizations. His recent published work has focused on cultural democracy and audience engagement.

Product details

• Assisted by: Steven Hadley (Editor)
• Authors: Steven Hadley
• Publisher: Taylor & Francis Ltd.
• Content: Book
• Product form: Paperback / Softback
• Publication date: 27.10.2025
• Subject: Humanities, art, music > Art > Miscellaneous
• EAN: 9780367695194
• ISBN: 978-0-367-69519-4
• Pages: 344
• Subjects: Economics, BUSINESS & ECONOMICS / Economics / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, ART / Business Aspects, Sales & marketing, Sales and marketing, Art: Financial Aspects, cultural participation;arts management theory;creative industries policy;social inclusion strategies;cultural consumption research;museum audience engagement;performing arts audience diversification, social inclusion strategies, creative industries policy, arts management theory, Museum Audience Engagement, cultural consumption research, performing arts audience diversification