Campaign Manager - Running and Winning Local Elections

Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns.
This clear and concise handbook gives political novices and veterans alike a detailed plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget.
Cutting through the noise of the contemporary political climate, Shaw reveals how working to build community and connection remains key to winning local elections.

List of contents

Introduction 1.The Basics 2. Precinct Analysis: The Sinners, the Saints, and the Savables 3. Targeting Voters 4. Volunteer Organization 5. Fundraising 6.Digital and Social Media 7.Traditional Media: Print, Radio, and TV 8. Lawn Signs and Direct Mail 9.The Candidate Campaign 10. The Issue-Based Campaign 11. Getting Out the Vote (GOTV) 12. The Campaign Plan 13. After the Ball

About the author

Catherine Shaw served three terms (twelve years) as mayor of Ashland, Oregon. First elected in 1988, she was the youngest person and the first woman elected to her city's highest post. She also served as a member chief of staff in the Oregon Legislature. For three decades, she has managed and consulted for scores of political campaigns, successfully passing innovative taxing measures for funding public education, recreation, parks, open-space programs, libraries, and civic buildings. Outspent in every election, sometimes as much as five to one, Shaw developed and perfected techniques to combat big money and to engineer seemingly impossible wins. She has been a frequent guest speaker and instructor for political science classes and campaign schools. Shaw currently works as a political consultant.

Product details

• Authors: Catherine Shaw
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Release: 18.02.2026
• EAN: 9781032658322
• ISBN: 978-1-0-3265832-2
• No. of pages: 332
• Subjects: Social sciences, law, business > Political science > Political science and political education; USA, POLITICAL SCIENCE / General, POLITICAL SCIENCE / American Government / National, POLITICAL SCIENCE / American Government / Local, POLITICAL SCIENCE / American Government / State, Political leaders & leadership, Political campaigning & advertising, Political campaigning and advertising, Elections & referenda, Political leaders and leadership, Regional, state and other local government, Regional government, Public Opinion & Polls, Public opinion and polls, Elections and referenda / suffrage